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APN Outdoor

Posted on Aug 26, 2014

APN Outdoor

APN Outdoor (a division of APN News and Media) is Australia’s market leader in the dynamic and fast-growing outdoor advertising sector. It has the leading operators in each of the major outdoor categories: street furniture, posters, transit, and supersites.

Challenge

APN Outdoor was referred to KDK Media initially for issues management, as a result of adverse media reports following the group’s restructure. KDK Media’s extended brief was to build new brand awareness for the company and its service lines following the restructure.

Solution

KDK Media’s approach covered issues management and strategic public relations planning which included devising key corporate messaging, media campaigns and media training. This initial project involved establishing media relations for APN Outdoor’s key spokespeople with all marketing media. This was followed by devising and implementing a comprehensive public relations campaign to continue profile raising the company as the industry leader, key company announcements and the launch of a number of APN Outdoor key products and services.

Results

  • implemented successful media campaigns resulting in defusing initial issues
  • successfully raised the profile of APN Outdoor and its key spokespeople as the industry leaders in outdoor advertising resulting in strong relationships with all key stakeholders including marketing media
  • extensive media coverage included profiles in key marketing media sections of The Australian Financial Review, The Australian, the Sydney Morning Herald, and trade marketing media including B&T and Ad News