EMC Corporation is the global leader in information storage systems, software, networks, and services. EMC Software, formerly Documentum, includes enterprise content management solutions that help organisations to unite teams, content and associated business processes.
KDK Media was contracted to profile raise Documentum, its key spokesperson in Australia, and its products and services. Documentum was later taken over by EMC Corporation to become EMC Software. The key issue was selling a business IT system that was difficult for IT media to understand.
KDK Media public relations involved strategic planning to build relationships for the company’s Australian head with key IT and business media. This began with media training, followed by issuing media releases and media backgrounders on key global and local announcements, and drafting key industry case studies for specific IT and business publications.
- gained significant ground in introducing a relatively new brand name Documentum to the Australian IT and business media
- placed industry sector case studies in The Australian, The Australian Financial Review and The Sydney Morning Herald in both IT and business sections, as well as general IT press