You’re back at your desk. It’s the start of a new work year. What will 2017 bring?
What are your aspirations? Will you get that promotion? Will you be considered for partnership in your firm? How about that board position you’ve been coveting? Will you be included on the next government roundtable? The next media organisation roundtable?
But there’s probably one thing you haven’t thought about.
It tends to be the last thing on your mind and yet it makes all the difference in your professional career development or the growth of your business or your value in the marketplace or industry.
Your personal profile.
Take the example of a CEO in one of the major corporations. She had left the profile-raising to her directors. After eight years at the helm, she is ready to move on. She has her sights on board positions. But where are the offers? Why isn’t anyone knocking on her door?
The thing is, no one knows who she is.
No one knows anything about her skills, her leadership, her knowledge-base and her value.
Because she had neglected one of the most important facets of her professional career development – her personal profile.